Maskulo timeline
Maskulo, a brand of gay fetish gear and sporty outfits, was launched in 2014. The company's CEO and its founders - Artyom Smyslov and Bulat Barantaev - openly gays, decided to create a brand for the community they belong.
The company was officially registered on October 10, 2014.
Figures and numbers. 10+ years of Maskulo
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TIMELINE
2024
- (August) Maskulo introduced the brand design cock rings - they are made of NASA type aluminium, covered with anti-allergic black enamel and have the brand design engraved on the surface at a super fine level of quality - with a trench of literally "one hair size" deep.
2023
- The company finally adjusted the size chart to the EU / US standards, 10 old Maskulo sizes became the convenient 5 sizes that are familiar to the customers
- (May) The company finalized the process of exiting Russia: all employees were fired, Novosibirsk sewing factory and office closed.
- (February) Maskulo styles started being produced in China. The management chose one of the 4 Chinese factories that during the previous 3 years secretly copied the Maskulo styles and chose the one with the most responsible approach and high quality.
2022
- After the beginning of the Putin's invasion of Ukraine and the obvious processes of the isolation of Russia, the company started downgrading the operations in Russia
- (February) A documentary film about Maskulo was created by an independent TV company and released on ARTE TV channel (France-Germany):
- (EN) Being different is not welcome / Hot panties from Siberia. Against prejudices in Russia.
- (DE) Anderssein unerwünscht / Heiße Höschen aus Sibirien. In Russland gegen Vorurteile. / Das schwule russische Paar, Artiom und Bulat, wollten sich ein Outfit für die Berliner Gay-Parade kaufen. Schockiert vom Preis der Fetisch-Unterwäsche, setzte sich Artiom daheim in Nowosibirsk an die Nähmaschine
- (FR) Des sous-vêtements pour hommes made in Sibérie. / Dans une Sibérie largement homophobe, Artiom et Bulat (Boulate) sont à la tête d’une usine de dessous sexy qui emploie 55 personnes et d’une boutique à Berlin. Le couple, qui a aussi fondé une famille, préfère la liberté de la vie berlinoise à la Russie de Poutine.
- The updated Epic Fetish collection releases - we have added voluminous elements that imitate muscles not only on legs but also on hips and chest to add attractiveness and irresistibility.
2021
- (December) The wholesale and retail stockroom in Europe (Riga, Latvia) is launched. It opened up the possibility of duty-free fast delivery for European Union residents and a faster free worldwide delivery of the European websites orders.
- (April) The office and stockroom in Miami USA is launched. For the US customers it opened up an option of free US delivery in just 2-4 days.
- maskulo.us and outtox.us websites are launched.
- The Skulla White Soccer collection for brave adventurers has been launched. The first edition of the everyday underwear collection for Skulla White Soccer - jocks, trunks, and... white socks.
- The first everyday underwear collection release for military style fans. These products are equipped with unusual details and unique elements.
2020
- The new brand of affordable Fetish gear Outtox is launched.
- Well-known Internet bloggers start working with us and become brand ambassadors. We replenish the army of fans, and the number of subscribers on social networks is growing.
- The Enforce collection is developed and launched. This collection is made for military fetish fans.
2019
- (September) Opening of the own flagship store in the heart of Berlin gay neighborhood - in Fuggerstr. 19, U Nollendorfplatz. The district it is the center of attraction for thousands of gay men during the Berlin festivals and parades.
- We launched the website discounter Bananez.
- The first collection of BeachGuard swim briefs and shorts is launched.
2017 - 2018
- The first Skulla collection releases. This collection is distinguished by a sporty style and was made for fetish jackets and fetish shorts fans.
- The first collection of daily clothes Life releases.
- Opening of a warehouse in Berlin and a German website - to be closer to our European customers.
- The first Youngero collection releases with bright contrasting details, including reflective elements. The collection has become hugely popular.
2016
- First mass collection releases. First real recognition among customers.
2015
- (October) The first professional photo shoots with famous photographers and models.
- (February) First contracts with well-known gay fetish retailers from Canada, France and the UK.
2014
- December 8, 2014 marked the first purchase on a recently launched maskulo.com store. The order Web1001 contained Maskulo Spandex Shorts with Open Rear and the front codpiece pouch. Next day the package was already on the way to Brighton BN2 5NE United Kingdom.
First Armored collection is released in a limited edition, which brings the brand its first recognition. The clothes have voluminous elements to create a "muscular" look and a removable codpiece. We did our own photo shoots in a small studio and were proud of what we had.
- (October) The businessmen start posting their test products on eBay. Later the website maskulo.com is launched
ABOUT: brand creator
Bulat Barantaev (Google: Barantaev Bulat, instagram.com/barantaev, facebook.com/barantaev) is one of the first in Russia to openly draw public attention to the issue of accepting homosexuality (2011, public campaigns in Novosibirsk, Siberia, Russia). He continues to fight for the rights of the individual in freedom of choice and action, for the acceptance of the individual by society and the family. And above all, with his example, life position and actions, Bulat helped many people to accept themselves.
* Other spelling versions:
- Bulat - Boulat, Boulate, Boulatte;
- Barantaev - Barantayev, Barantajew, Barantajev, Barantaiev, Barantaiew;
- Novosibirsk - Novossibirsk, Nowosibirsk, Nowossibirsk.
- Maskulo - Masculo, Maskuli, Maskulin, Maksulo, Mascula, Maskula, Masculin, Masculi, Masculin, MSKL, Mas Culo, maskulocom, maskulogear, maskuloberlin, maskulode, maskulous
E-mail: europe@maskulo.org